Problem: Social media is so time consuming! There are so many other tasks I need to do every day.
Solution: Schedule your posts in advance using third party apps or outsource it.
Social media isn’t going away anytime soon. In fact, new platforms continue to emerge giving many small business owners an ever growing conundrum of what to use, when to use it and how to use it.
For the uninitiated who are dipping their toe into the sea of social media for the first time, it can be daunting to say the least. With more and more sites to use and it becoming more of an ‘art’ to reach your end consumer, it can often feel like you’re literally talking to a brick wall.
Effective use and management of your social media platforms is a skill and it takes time to learn the etiquette and best practice in order to maximise the reach and engagement of your message. It is for that reason alone we often end up working with many business owners to not only set up their social media but also manage and schedule it for them.
The benefits are clear...
By outsourcing you free up your valuable time meaning you can turn that daily ‘to do’ list into a ‘woo hoo done’ list without having your time and energy sucked doing tasks that you don’t know how to complete efficiently.
You get to grow your business 24/7 because the more you use scheduling tools like Buffer, Hootsuite, MeetEdgar etc you will learn the peak times that your customers are online so you can ‘talk’ to them more effectively and build relationships with them.
Your social media channels stay up to date and are not neglected. Keeping channels up to date is vital in order to build relationships and measure success. Outsourcing your social media ensures your feeds are always maintained with current content.
Scheduling some of your social media is a great way to reach more of your followers and get better quality engagement; if you send all of your tweets in one massive dump of messages not only will you annoy people but your message will be lost.
So, whilst you get on with the day to day running of your business you can rest assured that your social channels are well exactly that...social! A mix of pre-scheduled and real time updates encourages your followers to engage with you and you can relax knowing that their questions are being answered in a timely fashion.
No more late nights for you after work catching up on your Twitter feed from the day and no panics of what to do with your social media channels when you go on holiday.
You work smarter not harder and can continue to meet and exceed the service expectations of your core clients. Nothing is more valuable than your time so spend it wisely for the benefit of your business.
Do more of what you love and outsource the things you don’t; contact us for your free 30 minute consultation and discover how we can help you reclaim lost hours in your business admin.